Privacy Policy

Last updated: 5 February 2026

This Privacy Policy explains how TRNDSE LTD ("we", "us", "our") collects, uses, stores, and shares your personal data when you visit or make a purchase from exclusivetrndse.co.uk (the "Site"). We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. What Personal Data We Collect

We collect different types of personal data depending on how you interact with our Site.

Information you provide directly

• Name, email address, phone number, and delivery/billing address when you place an order or create an account
• Payment information (processed securely by our payment providers; we do not store card details)
• Communications you send us via email, phone, WhatsApp, or contact forms
• Any information you provide when leaving a product review or contacting customer support

Information collected automatically

• Device and browser information (IP address, browser type, operating system, screen resolution)
• Browsing behaviour on our Site (pages visited, time spent, products viewed, referring URL)
• Cookie and tracking data (see Section 6 below)
• Location data derived from your IP address

Information from third parties

• Shopify (our e-commerce platform) may provide us with analytics and order data
• Payment providers (Shopify Payments, Klarna, PayPal) may share transaction confirmation and fraud prevention data
• Advertising platforms (Google Ads, Meta, TikTok) may provide anonymised conversion data when you interact with our ads

2. How and Why We Use Your Data

We only process your personal data when we have a lawful basis to do so under the UK GDPR. The table below sets out the purposes for which we use your data and the legal basis for each.

Where we rely on legitimate interest, we have assessed that our interests do not override your rights and freedoms. You can request further details of this assessment by contacting us.

3. Who We Share Your Data With

We do not sell your personal data to third parties. We share data only where necessary to operate our business and fulfil your orders.

• Shopify: Our e-commerce platform. Shopify processes order, payment, and analytics data on our behalf. Shopify Privacy Policy
• Payment providers: Shopify Payments, Klarna, and PayPal process your payment securely. We do not store your card details.
• Shipping carriers: Royal Mail, DPD, and other carriers receive your name and delivery address to fulfil shipments.
• Email marketing: We use Klaviyo to send marketing emails (only if you have opted in). Klaviyo Privacy Policy
• Advertising platforms: Google Ads, Meta (Facebook/Instagram), and TikTok receive anonymised conversion data via cookies (with your consent) to measure ad performance.
• Analytics: Google Analytics collects anonymised browsing data to help us understand how visitors use our Site.
• Professional advisers: Our accountants and legal advisers where required for tax, legal, or regulatory purposes.
• Law enforcement: Where we are legally required to disclose your data.

4. How Long We Keep Your Data

We retain your personal data only for as long as necessary to fulfil the purposes set out in this policy, or as required by law.

• Order and transaction data: 6 years from the date of transaction (as required by HMRC for tax and accounting purposes)
• Customer account data: Until you request deletion of your account
• Marketing consent records: Until you unsubscribe or withdraw consent
• Customer support correspondence: 2 years from the date of last contact
• Cookie and analytics data: In accordance with the retention periods set by each provider (typically 14–26 months)

5. International Data Transfers

Some of our third-party service providers (including Shopify, Klaviyo, Google, and Meta) are based outside the UK. Where your data is transferred outside the UK, we ensure appropriate safeguards are in place, including UK International Data Transfer Agreements (IDTAs) or transfers to countries with an adequacy decision from the UK Government. You may request further details of the safeguards in place by contacting us.

6. Cookies

Our Site uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us provide and improve our services.

Essential cookies

These are necessary for the Site to function and cannot be switched off. They include cookies for your shopping cart, checkout session, and login authentication.

Analytics cookies

These help us understand how visitors interact with our Site by collecting anonymised usage data. We use Google Analytics for this purpose.

Marketing cookies

These are used by advertising platforms (Google Ads, Meta Pixel, TikTok Pixel) to deliver relevant ads and measure campaign performance. These are only set with your consent.

Managing cookies

You can manage your cookie preferences through our cookie consent banner when you first visit the Site. You can also control cookies through your browser settings at any time. Disabling essential cookies may affect the functionality of the Site.

7. Your Rights Under UK GDPR

You have the following rights in relation to your personal data. These rights are not absolute and may be subject to certain conditions.

To exercise any of these rights, contact us at contact@exclusivetrndse.co.uk. We will respond to your request within 30 days.

8. Marketing Communications

We will only send you marketing emails if you have opted in to receive them (for example, by subscribing to our newsletter at checkout or via our Site). Every marketing email includes an unsubscribe link so you can opt out at any time. Opting out of marketing will not affect transactional emails related to your orders.

9. Children's Privacy

Our Site is not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, please contact us and we will take steps to delete it.

10. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our Site uses SSL/TLS encryption for all data transmission. Payment processing is handled by PCI-DSS compliant providers. While we take every reasonable precaution, no method of transmission over the internet is completely secure.

11. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policy of any website you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

13. Complaints

If you are unhappy with how we have handled your personal data, please contact us first at contact@exclusivetrnds.co.uk so we can try to resolve the issue.

If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk/make-a-complaint
• Telephone: 0303 123 1113
• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF